Colourguide 2023

"Colourkey" is a leisure card that enables young people aged 14 to 25 in Basel, Switzerland and the surrounding communities to access unforgettable leisure, cultural, and support services.

The aim of this project was to visually engage the adolescent target audience. To achieve this goal, I utilized my own photography style to create images with generous and dreamy colors. However, it was equally essential that the photos did not appear overly fabricated, as this could have created a sense of detachment between the images and the intended audience. Therefore, each shot was captured from real, authentic moments, ensuring that the final product truly resonated with the target group.

The project contains 50 images. Film and a small digital camera were primarily used.

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Mechta Journal Issue 1