Colourkey 2023
"Colourkey" is a leisure card designed to provide unforgettable experiences in leisure, culture, and support services for young people aged 14 to 25 in Basel, Switzerland, and the surrounding communities.
The project's objective was to visually captivate the adolescent demographic. To meet this aim, I leveraged my photography style, producing images characterized by lush and dreamy colors. However, it was crucial that the photographs retained a sense of authenticity and didn't feel overly manufactured, as that might have alienated the target audience. Each photograph was taken during genuine, authentic moments, ensuring the imagery would genuinely resonate with the young audience it sought to engage.
The project contains 50 images. Film and a small digital camera were primarily used.










